Chief Marketer Staff

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  SIMPLY Irresistible

  1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

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  Smart Bombing

  The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

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  Elvis Fans

  Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

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  Building Custom Models for Potential Mailers

  If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

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  DISNEY DIRECT MARKETING

  Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

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  Market Research Spotlights Web Commerce

  Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

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  On the Move

  Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

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  Hall of Fame

  Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

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  Just be yourself: HICKORY FARMS

  When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

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  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the