Chief Marketer Staff
-
Agencies
Pac Bell Backs Off Telemarketing Plan
Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with
-
Agencies
Troubles Not Over for AFP
American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by
-
Agencies
EDUCATION: Mercy Offers DM Specialty
Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating
-
Agencies
DM DYNASTIES: Eh, Bob’s Your Father
REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the
-
Agencies
Back to the Drawing Board
Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer
-
Agencies
CATALOG CAPITAL
Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies
-
Agencies
Magazine Circulation-Avant-Garde or Antediluvian
The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher
-
Agencies
National Semiconductor Launches Online Services
Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and
-
Agencies
The Click-Through War
Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,