Chief Marketer Staff, Author at Chief Marketer

More Than Points

There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

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Smart Bombing

The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

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Troubles Not Over for AFP

American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by

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DISNEY DIRECT MARKETING

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

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What It Means to Mailers

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

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Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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Just be yourself: HICKORY FARMS

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

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CRIME: Fatal Mail Order?

Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

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Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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National Semiconductor Launches Online Services

Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and