Chief Marketer Staff
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SIMPLY Irresistible
1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett
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GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
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Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
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Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
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Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who
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B-to-B Catalogers’ Market Leadership May Be Misleading
For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock
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PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
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Parlez-Vous Francais?
Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston
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The New PMG
One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William