Chief Marketer Staff, Author at Chief Marketer

National Semiconductor Launches Online Services

Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and

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EDUCATION: Mercy Offers DM Specialty

Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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Elvis Fans

Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

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Building Custom Models for Potential Mailers

If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

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Market Research Spotlights Web Commerce

Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

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On the Move

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

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Campaign Targets Indulgent Dog Owners

Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

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Magazine Circulation-Avant-Garde or Antediluvian

The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

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CATALOG CAPITAL

Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

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Tobacco Ad Ban Proposed

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually