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Chief Marketer Staff

  • Aw, Rats-Socks and Underwear!

    I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

  • The New PMG

    One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

  • Get Off Your Duff – Take Responsibility

    Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

  • National Semiconductor Launches Online Services

    Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and

  • People

    Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

  • America’s Business

    For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

  • RadioShack Tunes in a Growth Frequency

    When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

  • DM DYNASTIES: Eh, Bob’s Your Father

    REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

  • All Mail REVUE

    Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

  • Smart Bombing

    The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted