Chief Marketer Staff, Author at Chief Marketer

EDUCATION: Mercy Offers DM Specialty

Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

Agencies

SIMPLY Irresistible

1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

Agencies

Elvis Fans

Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Agencies

Building Custom Models for Potential Mailers

If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

Agencies

Hall of Fame

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

Agencies

Market Research Spotlights Web Commerce

Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

Agencies

On the Move

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

Agencies

Magazine Circulation-Avant-Garde or Antediluvian

The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

Agencies

CATALOG CAPITAL

Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

Agencies

America’s Business

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the