Chief Marketer Staff
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Agencies
Consumer DM Soars
Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended
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Agencies
Sampling Continues to Stretch Out
The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from
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People Marketing Services
Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;
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The 1998 Annual Report of the Promotion Industry
Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries
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Promo Agencies Ride the Wave
Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving
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Barney and Borrowers Aim For Families
PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The
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Agencies
CATALOG CAPITAL
Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies
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Agencies
Magazine Circulation-Avant-Garde or Antediluvian
The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher