Chief Marketer Staff
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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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International
Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities
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Agencies
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database
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Promo Agencies Ride the Wave
Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving
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Barney and Borrowers Aim For Families
PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The
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The 1998 Annual Report of the Promotion Industry
Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries
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People Marketing Services
Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;
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Agencies
CATALOG CAPITAL
Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies