Chief Marketer Staff
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Special Deliveries, on Target
Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct
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Coming in next month’s PROMO
Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Agencies
Brokers Break Bread
American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second
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Agencies
Peterman Floats Online Ad Test
The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”
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Agencies
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
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Agencies
Chicago Internet Guru Jay Gondelman Dies
Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
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Stuck in Test Mode
The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed
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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Deal Makers
Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning