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Chief Marketer Staff

  • Special Deliveries, on Target

    Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

  • Coming in next month’s PROMO

    Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

  • Britannia Cools Its Heels?

    Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

  • Brokers Break Bread

    American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

  • Peterman Floats Online Ad Test

    The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”

  • Blue’s Clues Land on Campbell Soup and in Subway

    Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

  • Chicago Internet Guru Jay Gondelman Dies

    Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

  • Stuck in Test Mode

    The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

  • Kemmler’s Law

    Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

  • Deal Makers

    Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning