Chief Marketer Staff

• Agencies

  Sweetening the Pot

  Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

• Deregulated Mail

  LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

• Agencies

  You Beta, You Beta, You Bet

  A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

• Agencies

  Oops! Catalog Faux Pas

  Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

• Agencies

  Account-Specific Spotlight: Hartford/New Haven, CT

  Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

• Data Mines More Stores and Households

  Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide

• Agencies

  Lou Reed Bio on Home Video

  Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

• Agencies

  Pilot Light

  For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

• PromoNews

  WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

• Agencies

  Britannia Cools Its Heels?

  Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated