Chief Marketer Staff
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PromoNews
WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies
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Agencies
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Agencies
Chicago Internet Guru Jay Gondelman Dies
Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
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Agencies
Rapp Collins Tops in Billings
Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual
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Agencies
Singing In Tune
CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
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Delivery or Drive Through?
Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino’s Pizza chain in Chicago, Bacin bought four Volkswagen
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The Passages of Life
If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,
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Breakthrough Promos Rest on Basic Questions
The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion