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  • International

    Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

  • Agencies

    People

    DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

  • Special Deliveries, on Target

    Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

  • Coming in next month’s PROMO

    Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

  • Agencies

    NEW LISTS

    Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

  • Agencies

    Chicago Internet Guru Jay Gondelman Dies

    Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

  • Agencies

    Relationship Marketing and the New DM

    This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

  • Agencies

    Call It What It Is

    He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

  • Agencies

    Sampling Continues to Stretch Out

    The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from

  • Stuck in Test Mode

    The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed