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Chief Marketer Staff

  • The Undefeated

    Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

  • Hochberg Made SBA Deputy Administrator

    Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

  • Desperately Seeking Creativity

    Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

  • When the Smoke Clears

    Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

  • Catalog Sales on Rise: WEFA

    Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

  • Tools of the Trade

    Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database

  • First Data Cuts Work Force by 11%

    First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

  • Deregulated Mail

    LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

  • It’s a Wrap

    The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

  • Oops! Catalog Faux Pas

    Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel