Chief Marketer Staff
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The Passages of Life
If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Acxiom Corp. Beefs Up
CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,
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Mining Space
NEW YORK – Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham’s
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Agencies
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database
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The Branded Generation
Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report
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Agencies
The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
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Agencies
PRIVACY PENDULUM
In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In
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Big Foot
Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion