Chief Marketer Staff, Author at Chief Marketer

Hollywood Holds the Line

Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

Agencies

100G prize marks Gund centennial.

EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

Agencies

Card Sharks or Card Guppies-The Song’s the Same

CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

Drawing Heavily on China

NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

Agencies

On the Road Again

BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

Agencies

Abacus Report: Catalogs Were on a Roll in ’97

Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

Agencies

May & Speh Acquires Sigma Marketing Group

May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

Agencies

Words of Wisdom, 1998 Style

There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

Agencies

Have Book, Will Travel

Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

Agencies

Introducing the Web Call Center

Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau