Queen Gene
She's svelte, sultry and sloe-eyed. She's Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
Articles by Chief Marketer Staff
OUT FRONT
Scudder Defined Contribution Services offers companies bundled 401(k) services. Scudder, part of Scudder Kemper Investments Inc., Boston, does investment
Creating Cookie Monsters
It's true there are some things you can't start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
Direct to the Dope Show
Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail
What You Use Might Hurt You
Direct marketers are so busy gathering information on consumers that they often don't take the time to consider the wisdom of using personal data. A new
Listline
One Claim Dropped in D&B Lawsuit Though he is allowing the case to proceed, a federal judge has thrown out a claim in a lawsuit accusing Dun & Bradstreet
U.K. Travel Advisory
Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419
Marketing Services
Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for
January 1, 1999
January 1, 1999
