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Chief Marketer Staff

  • Agencies

    USPS Kills Auto Day Mail Program

    Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

  • PromoNews

    CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

  • Tommy Screams

    Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

  • Agencies

    Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

  • More High-Tech, Still High-Touch

    Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

  • Agencies

    Sweetening the Pot

    Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

  • Agencies

    Computer Resellers

    Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

  • Wild Lobbies

    ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

  • The Old College Try

    In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

  • Good Vibes

    NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate