Chief Marketer Staff

• CoolSavings Granted Patent

  CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

• Fee FSI Fo Fum

  Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

• On the Net

  Net Pay Hoping to attract a million customers by year’s end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

• Agencies

  Remembering Pete Hoke

  NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

• International

  Petite Sophisticate BUENOS AIRES – Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

• Agencies

  Enhanced to Purchase eCommerce Corp.

  ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

• Agencies: Who’s News

  Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

• Subway Rides the Blue Line

  Subway Sandwiches & Salads broke into the big leagues of kids’ marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon’s

• Agencies

  Cue the Postman…

  FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

• Agencies

  DMA Names Prescott International VP

  THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is