Viewpoint
Question: What was the best promotion by a major bran in 1998?Pepsi's pop culture cap game stands out in mind. It delivers not only what marketers are
Articles by Chief Marketer Staff
Avoiding a Pound of Cure
Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with
PACKARD BELL
Hungry for a marketing challenge?Imagine you're Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized
Agency Moves
Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the
Sitings
Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,
Scholastic’s Bus Gains Passengers
Microsoft and Kraft are teaming with Scholastic's The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue
Getting Grander
Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told
New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
Kraft Serves Up Ethnic Plans
Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently
Phantom No More
The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over
