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Chief Marketer Staff

  • International

    Petite Sophisticate BUENOS AIRES – Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

  • Agencies

    Don’t Quote Me-PLEASE

    IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the

  • Subway Rides the Blue Line

    Subway Sandwiches & Salads broke into the big leagues of kids’ marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon’s

  • Agencies: Who’s News

    Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

  • Agencies

    CDW Computer Plans Branding Campaign

    DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

  • Agencies

    CROSSFIRE

    THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

  • Agencies

    A Customer in the Palm Is Worth…

    JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

  • Now Docking

    HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

  • Agencies

    E-mail Takes a Byte Out of Postal

    NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

  • Sitings

    Dan’s picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let