Chief Marketer Staff

• Agencies

  Wake up and Smell the Co-Marketing

  Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

• Agencies

  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

• The Good Guys Get Some

  The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

• Reclaiming Salem’s Lot

  Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Agencies

  In-house Ed at IBM

  PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

• Busytown Goes Mobile

  HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

• Agencies

  The Xoom Boom

  XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part

• Agencies

  Back to Shool

  SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses

• Neatness Still Counts

  The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop