DIRECT Listline
Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan
Articles by Chief Marketer Staff
Successories Holiday Web Sales Up 300%: Reports
Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased
HSN, Shop at Home Network Have Strong Decembers
Both Nashville, TN-based Shop At Home Inc., and The Home Shopping Network had strong December, 1998 sales levels.Shop At Home Network shipped $19.3 million
USPS Watchers Blast Projected First Quarter Shortfall
Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million
Insight Sees Record $1 Billion in Sales for 1998
Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over
Milcron Launches Industrial E-Commerce Site
Industrial manufacturing equipment company Milacron Inc., based in Cincinnati, has launched an electronic commerce site (http://www.milpro.com) reportedly
Boise-Cascade to Run Brand-Building Effort
Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements
Short Cuts
Shopping.com, a Web-based discount merchant based in Corona Del Mar, CA, has naming Randall R. Read as the company's new chairman of the board; Frank
DIRECT Listline
Health Magazine Subscribers Novus Marketing Inc. is the new list manager for the 901,459-name active subscriber list to Health Magazine. The subscribers
Harland Restructures, Announces Layoffs
John H. Harland Company, an Atlanta-based checks, database marketing software, direct marketing campaign management and loan automation software provider,
