Chief Marketer Staff

• Agencies

  Reel Deals

  INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

• Agencies

  Account-Specific Spotlight: Washington D.C.

  These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

• Workshop Day

  Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement

• Points of Switch

  Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

• Promo News

  Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

• Agencies

  Two Seattle Utilities Get Bright Idea

  WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s

• Conference Schedule

  TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion

• Agencies

  >From Soap to Nuts

  ACTRESS SUSAN BATTEN is best known for her role as Luna Moody Holden on the soap opera “One Life to Live.” But she’s recently taken on a new role-catalog

• Agencies

  The Issue of Imagery

  IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist

• Agencies

  Wallace, Wright Together at Last

  PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream