Chief Marketer Staff

• Agency Moves

  Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

• Agencies

  Premium Blend

  SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

• Myth Making

  Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

• How About an Award for Great Legs?

  The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

• Agencies

  Tracking May Avoid Customer Defection

  IT’S POSSIBLE FOR a company to show increases in both revenue and its customer base and still have a poor retention program.That’s the opinion of Carla

• Is Advertising Dead?

  Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

• Agencies

  Singing a National Anthem

  AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

• Agencies

  Not at Your Service

  THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

• On the Net

  In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

• Agencies

  Chugging Along

  Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable