Chief Marketer Staff

• International

  Beta Brands Gets ‘N Sync TORONTO – Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company’s

• The Premium as Brand-Builder

  When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

• Agencies

  PAGING A NEW MARKETING STRATEGY

  WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure

• Racing the Moon . . . Pie

  Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

• Looking for Loyalty in All the Right Places

  Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently

• Agencies

  Top-Flight Effort

  HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants

• Agencies

  School Days: Reading, ‘Riting and Ride-Alongs

  WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

• People: Agency Moves

  Stephen O’Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

• Agencies

  Should I Stay or Should I Go Now?

  IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending

• Pig in the City

  Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo