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Chief Marketer Staff

  • Agencies

    Top-Flight Effort

    HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants

  • Agencies

    One Win, One Loss

    REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second

  • Road Calls

    To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

  • Agencies

    Chain Link

    Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

  • What’s Hot and What’s Not

    The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

  • Sitings

    DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ’em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

  • Agencies

    DB Suits Clothiers

    CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

  • Cats Come Home

    NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber’s Cats was filmed in a special London performance

  • Taking Tea with Barbie

    At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

  • Agencies

    CATCHING LEADS IN THE NET

    Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has