Chief Marketer Staff

• The Premium as Brand-Builder

  When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

• Achievements of the Heart

  It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting

• Agencies

  Under the Mistletoe: M&M/Mars Launches DR Promo

  WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

• Agencies

  DEMOGRAPHICS

  TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

• Viewpoint

  Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

• Road Calls

  To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

• Agencies

  Let Them Intertain You

  INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

• Agencies

  Should I Stay or Should I Go Now?

  IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending

• Looking for Loyalty in All the Right Places

  Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently

• People: Agency Moves

  Stephen O’Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation