Chief Marketer Staff

• Agencies

  PAGING A NEW MARKETING STRATEGY

  WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure

• Coming in next month’s PROMO

  Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.

• Viewpoint

  Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

• Racing the Moon . . . Pie

  Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

• Agencies

  Let Them Intertain You

  INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

• Second Wave

  IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

• Agencies

  Should I Stay or Should I Go Now?

  IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending

• Agencies

  School Days: Reading, ‘Riting and Ride-Alongs

  WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

• The Patent Chase Continues

  Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

• Agencies: Who’s News

  Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are