Chief Marketer Staff
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No Lazy Last Days of Summer for Retail Catalogers
WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month
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Consider Tomorrow at Today’s Conference
MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,
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Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
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Watch the Road
WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand
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Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of
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World Wide Web of Legislation
THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For
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Go North-With the USPS
THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban
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Wall Street Weak
IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the