Chief Marketer Staff, Author at Chief Marketer

Past Tense

YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one

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Look, Up in the Sky…

WANT A CAPTIVE audience? Try airline passengers, strapped into their seats at 32,000 feet.Reno, NV-based DelysAir, a manufacturer and distributor of gourmet

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Marketers Wanted

SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose

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Give the USPS an Incentive to Succeed

THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization

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Swept Away

CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

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New Investor Product Group Is High on DM

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

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Oldsmobile Launches Multimedia DR Blitz

OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

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Insight Promotes Its Web Site on TV

Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

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The Peanut Gallery Lives! A Digestive Directive

THINK YOU’VE SEEN all there is to see about government intervention into commerce…greasy sand, sticking in the gears of progress? Well, you ain’t seen

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Will They Open the Envelope?

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study