Chief Marketer Staff

• Agencies

  Track It or Forget It

  LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

• Agencies

  Brazil and Argentina Mull Privacy Bills

  THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer

• Agencies

  No Lazy Last Days of Summer for Retail Catalogers

  WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month

• Agencies

  Block That Call

  CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first

• Agencies

  Consider Tomorrow at Today’s Conference

  MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,

• Agencies

  World Wide Web of Legislation

  THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For

• Agencies

  Watch the Road

  WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

• Agencies

  Living Off the Dead

  OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

• Agencies

  Contact Strategy: Segmenting Your Targets

  CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence

• Agencies

  The Check Is the Mail

  THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened