Chief Marketer Staff

• Agencies

  A THIRST FOR FRESH BLOOD

  COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

• Agencies

  LISTLINE

  Delia’s Buys Fulcrum Lists Delia’s Inc., New York, has acquired the trademarks and mailing lists from Fulcrum Direct Inc., a privately held catalog company

• Agencies

  NEW LISTS

  Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

• Agencies

  Web Wonders

  CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium

• Agencies

  Ten Years After

  Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to

• Agencies

  Newlyweds

  RECENT POLITICAL developments are making marriage a legal hotbed for newlyweds and would-be newlyweds. Advocates of same-sex marriage such as the Human

• Agencies

  Oldsmobile Launches Multimedia DR Blitz

  OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

• Agencies

  The Peanut Gallery Lives! A Digestive Directive

  THINK YOU’VE SEEN all there is to see about government intervention into commerce…greasy sand, sticking in the gears of progress? Well, you ain’t seen

• Agencies

  Merge Splurge

  ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.’s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

• Agencies

  Consider Tomorrow at Today’s Conference

  MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,