Chief Marketer Staff

• Agencies

  Mail Stream: June 9

  Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.

• Email

  ‘From’ Line Gaining Importance: Epsilon

  Sixty eight percent of North American respondents to a recent study by Epsilon said the

• Email

  Stupid Debate Watch: A Lame Defense of Net Taxes

  Joe Weisenthal over at Silicon Alley Insider last week published what superficially would seem to be a reasonably compelling argument for Internet sales taxes

• Email

  E-mail Popular, but Disappointing for Some: CMO Survey

  Search engine optimization, e-mail, and e-mail newsletter marketing are by far the most popular digital marketing methods among C-level advertising executives, according to a study released last week by Forbes

• Email

  Stupid Political Watch: Umm … You’re Welcome … I Guess

  Another week, another stupid political e-mail, this time from Montana Governor Brian Schweitzer, chairman of the Democratic Governors Association, thanking me for a donation I never made

• Agencies

  Sears Holdings Settles FTC Behavioral Tracking Complaint

  The Federal Trade Commission announced that Sears Holdings Corp. has settled allegations that it collected personal data from customers without warning them adequately that their information was being collected.

• Despite Churn, Local Search to Grow 30% in Five Years: Borrell

  Locally placed search advertising in the U.S. is projected to grow 30% over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013, according to Borrell Associates.

• Agencies

  Talbots Sells J. Jill to Equity Firm

  Women’s apparel chain The Talbots Inc. has announced it will sell almost all the assets of the J. Jill brand to a private equity firm for approximately $75 million.

• Listline e-Newsletter 6/9

  This file names nearly 2.4 million individuals who’ve consented to receive marketing information via e-mail

• Agencies

  7-Eleven Introduces Iced Coffee with Sassy Ad Campaign

  7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes