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Chief Marketer Staff

  • Why Mailing Smarter is More Crucial Than Ever

    Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today’s challenging marketing environment.

  • Listline e-Newsletter 6/15

    The Information Refinery has won management of this more than 2.3 million name file sourced from the Web. MeritDirect was the prior
    manager

  • Agencies

    E-mail Spending to Hit $2B by 2014: Forrester

    E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast released this week by Forrester Research

  • Agencies

    Donnelley Awarded Duluth Trading Contract

    Donnelley Marketing, a division of infoGroup, announced last week it has been awarded the list processing contract for Duluth Trading Company

  • Agencies

    Blair Warns Consumers on Recalled Robes

    Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

  • Agencies

    Online Advertising Creates $300B in Economic Activity: Study

    Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by the Interactive Advertising Bureau

  • News Briefs

    COCA-COLA: is running a sweepstakes where four winners will have their names announced live on television during the TNT telecast of the Coke Zero 400 Powered

  • Listline e-Newsletter 6/11

    The Information Refinery has won management of this file, which names 49,032 single opt-in professionals sourced from various direct response
    vehicles

  • Sears Holdings Settles FTC Behavioral Tracking Complaint

    Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort

  • Ad Spending Plummets in 1Q

    Spending on measured advertising took a nosedive during the first quarter, plunging by 14.2% to $30.18 billion compared to one year ago, according to TNS Media Intelligence