Chief Marketer Staff

• ALC Forms Partnership with Zumbox; Rappaport Named CEO

  Zumbox, a Web-based postal system, has formed a partnership with data marketing service provider ALC. Under the agreement, ALC Chairman and CEO Donn Rappaport has been named CEO of Zumbox

• Number of E-mails Sent by Online Retailers Climbs: Silverpop

  Online retailers are sending more e-mail, but they aren

• Dave & Buster’s Hires ExactTarget for E-mail Marketing

  Dave & Buster’s, Inc. has signed ExactTarget, a provider of on-demand e-mail and one-to-one marketing solutions, to power its e-mail marketing campaigns

• Digital

  Publishers Leaving Billions on the Table: Rubicon

  Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

• Agencies

  Newspaper Death Watch: Ad Sales Plummet, Says NAA

  Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year

• Agencies

  Mail Stream: June 9

  Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.

• Email

  ‘From’ Line Gaining Importance: Epsilon

  Sixty eight percent of North American respondents to a recent study by Epsilon said the

• Email

  Stupid Debate Watch: A Lame Defense of Net Taxes

  Joe Weisenthal over at Silicon Alley Insider last week published what superficially would seem to be a reasonably compelling argument for Internet sales taxes

• Email

  E-mail Popular, but Disappointing for Some: CMO Survey

  Search engine optimization, e-mail, and e-mail newsletter marketing are by far the most popular digital marketing methods among C-level advertising executives, according to a study released last week by Forbes

• Email

  Stupid Political Watch: Umm … You’re Welcome … I Guess

  Another week, another stupid political e-mail, this time from Montana Governor Brian Schweitzer, chairman of the Democratic Governors Association, thanking me for a donation I never made