Chief Marketer Staff

• Agencies

  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

• The 1998 World PRO Awards of Excellence

  There was a smile for every lightbulb in the vaulted ceiling of the Grand Ballroom of Chicago’s Navy Pier. There, on the evening of October 6, some 500

• Sports Cyberstore

  The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.

• Herbal Effervescence

  Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

• Flower Power Hour No Web Page of Love

  Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

• The Smell of Selling

  The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither

• Agencies

  Breaking E-borders

  The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

• On the Net

  The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

• You Had to Be There; Now It Can Be Told

  Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October

• Create-A-Crazy-Concept RESULT

  Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.