Chief Marketer Staff

• Making Goals, Playing the Game

  Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

• Supernatural Sounds

  LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

• Create-A-Crazy-Concept RESULT

  Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.

• Overdrive

  When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

• Flower Power Hour No Web Page of Love

  Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

• The Smell of Selling

  The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither

• Agencies

  A New Prescription

  In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

• Agencies

  LISTLINE

  Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• Cultured Repeaters

  County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster