Chief Marketer Staff

• Riding a Rage

  KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame

• Pillow Talk, and More

  BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

• Agencies

  We Knew Them When

  A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name

• Sony Turns Up Volume on Max TV

  With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

• Happy Holidays

  Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains

• FSI Power

  A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

• Scoring Points

  MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards

• Herbal Effervescence

  Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

• In Knots

  Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

• On the Net

  The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful