Chief Marketer Staff

• Riding a Rage

  KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame

• Pillow Talk, and More

  BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

• Agencies

  Don’t Ask, Don’t Tell

  Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

• Sony Turns Up Volume on Max TV

  With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

• Deal Makers

  David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children’s Programming. Palmer had been vp of marketing for MGM’s Consumer

• Happy Holidays

  Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains

• On the Net

  The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

• You Had to Be There; Now It Can Be Told

  Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October

• In Knots

  Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

• Agencies

  Breaking E-borders

  The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing