Chief Marketer Staff

• RESTAURANTS

  Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

• Calling All Teens

  AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

• Agencies

  DM Transactions Up 25%

  The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• The More Things Change…

  Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though

• Contact!

  Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the

• Agencies

  Malling The Teen Scene

  Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

• Disney

  BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills’s tie-in with the movie’s sequel proved to be a solid hit.

• Agency Moves

  Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,