Chief Marketer Staff

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

• Have a More Active Role/Argentina

  What kid playing at the beach hasn’t been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with

• It Could’ve Gotten Ugly

  British Airways, “The World’s Favourite Airline,” was about to offer a new service: the only daily nonstop flights between Denver and London. The client

• Snoopy Seizes Hong Kong

  A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald’s restaurants had both businessmen and kids lining the blocks

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Agencies

  Circling the Wagons

  Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

• Agencies

  Minding His Own Business

  Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

• Agencies

  Credit Where Credit Is Due

  My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had

• FOOD

  Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States – the unassuming pink rectangle, individually wrapped

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician