Chief Marketer Staff

• Have a More Active Role/Argentina

  What kid playing at the beach hasn’t been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with

• Snoopy Seizes Hong Kong

  A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald’s restaurants had both businessmen and kids lining the blocks

• FOOD

  Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States – the unassuming pink rectangle, individually wrapped

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• Agencies

  Moe Money

  And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,

• FINANCIAL SERVICES

  Caja de Burgos Pension Plan/Spain Spain took the lion’s share of awards in the European competition this year, winning five gold PRO Awards. What has

• Catalina Deals New Deck

  Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company’s core electronic marketing programs

• TRAVEL & LEISURE

  One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

• Agencies

  PerformanceData Appeals FTC Ruling

  PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

• CONSUMER DURABLES

  Dance & Levi’s/Israel Levi’s had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi’s name represents the