Chief Marketer Staff

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

• Be a Pepper, or a Bug

  PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year’s fourth quarter.The

• CAUSE-RELATED

  School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

• COMMUNICATIONS

  Spot the 14 cents To Win/Canada In 1997, British Columbia’s leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate

• Divide and Rule

  Panasonic Interactive Media and Little Caesar’s Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic’s new Little Caesar’s

• Agencies

  Winter Chill

  The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

• Agencies

  Florida Expands Suit Against AFP

  Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly

• Coming in next month’s PROMO

  Marketing All-Stars Who are the promotion marketers that had the biggest impact on the business world in 1998? Find out next month when promo profiles

• Crossing State Lines

  Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”