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Give Israelis What They Want: Free Stuff

Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

Agencies

PerformanceData Appeals FTC Ruling

PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

Agencies

This One’s for Free, Kid

Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

NON-ALCOHOLIC BEVERAGES

On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

Agencies

Come Together, Right Now! Gro-cer-y.

Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

TRAVEL & LEISURE

One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

AUTOMOTIVE

Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

Agencies

Credit Card Crisis

If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

Agencies

Harte-Hanks Buys PMSI

Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

Agencies

Easy to Give, Hard to Wrap

Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal