Chief Marketer Staff

• Agencies

  Think About an Attitude

  In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

• It Could’ve Gotten Ugly

  British Airways, “The World’s Favourite Airline,” was about to offer a new service: the only daily nonstop flights between Denver and London. The client

• Snoopy Seizes Hong Kong

  A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald’s restaurants had both businessmen and kids lining the blocks

• Agencies

  Moe Money

  And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,

• Agencies

  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

• Agencies

  PerformanceData Appeals FTC Ruling

  PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

• FINANCIAL SERVICES

  Caja de Burgos Pension Plan/Spain Spain took the lion’s share of awards in the European competition this year, winning five gold PRO Awards. What has

• Catalina Deals New Deck

  Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company’s core electronic marketing programs