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Chief Marketer Staff

  • A Memo on Passion and The Pursuit of Excellence

    To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.

  • Calling All Teens

    AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

  • Agencies

    DM Transactions Up 25%

    The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

  • Agencies

    PerformanceData Appeals FTC Ruling

    PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

  • Agencies

    This One’s for Free, Kid

    Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

  • Launch at the Speed of Sound

    Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual

  • CAUSE-RELATED

    School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

  • Agencies

    Easy to Give, Hard to Wrap

    Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

  • Agencies

    Intellipost Acquires Experian Properties

    Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

  • Agencies

    Harte-Hanks Buys PMSI

    Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,