Author

Chief Marketer Staff

  • A Memo on Passion and The Pursuit of Excellence

    To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.

  • Agencies

    Customer Loyalty Is a Safe Bet

    At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

  • International

    Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

  • Agencies

    A Real American Cataloger

    Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

  • Sitings

    GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

  • A Book and a Diet Coke

    When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

  • Agencies

    Dapper to Leave Rapp Collins

    Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

  • Bud Bowl Moves Online

    Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

  • Wrapped up in Trivia

    M&M/Mars’s Snickers brand has unwrapped its You Don’t Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers

  • Agencies

    Florida Expands Suit Against AFP

    Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly