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Chief Marketer Staff

  • TRAVEL & LEISURE

    One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

  • Agencies

    Easy to Give, Hard to Wrap

    Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

  • Divide and Rule

    Panasonic Interactive Media and Little Caesar’s Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic’s new Little Caesar’s

  • Agencies

    Intellipost Acquires Experian Properties

    Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

  • Agencies

    Samples-by-Mail a Hit in Europe

    Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

  • Agencies

    Credit Card Crisis

    If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

  • Agencies

    Malling The Teen Scene

    Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

  • Agencies

    Harte-Hanks Buys PMSI

    Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

  • Be a Pepper, or a Bug

    PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year’s fourth quarter.The

  • COMMUNICATIONS

    Spot the 14 cents To Win/Canada In 1997, British Columbia’s leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate