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Chief Marketer Staff

  • Bud Bowl Moves Online

    Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

  • Wrapped up in Trivia

    M&M/Mars’s Snickers brand has unwrapped its You Don’t Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers

  • Agencies

    Oxford Pulls the Plug

    Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson

  • Agencies

    Music Clubs

    BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

  • Make That To Go

    Craig Rydin started with dessert first. Now he’s working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

  • Hunting for Human Resources

    Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated

  • Agencies

    People

    CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage

  • Agencies

    Dapper to Leave Rapp Collins

    Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

  • Agencies

    Neoforma Prescribes the Web

    Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

  • Alabama, Okay! In California, a Bust

    In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest