Chief Marketer Staff

• Agencies

  List source

  Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’

• Crossing State Lines

  Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

• Agencies

  Oxford Pulls the Plug

  Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

• Agencies

  Credit Where Credit Is Due

  My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• Agencies

  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• CONSUMER DURABLES

  Dance & Levi’s/Israel Levi’s had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi’s name represents the

• International

  Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

• Agencies

  PerformanceData Appeals FTC Ruling

  PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s