Chief Marketer Staff
-
Agencies
So You Want to Be the Head Honcho?
BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.
-
Agencies
Winter Chill
The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing
-
Wrapped up in Trivia
M&M/Mars’s Snickers brand has unwrapped its You Don’t Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers
-
Agencies
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
-
Agencies
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
-
Agencies
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:
-
Agencies
B-to-B DM Stocks Eke Out Slight Increase
Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have