Chief Marketer Staff

• Agencies

  Circling the Wagons

  Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

• Agencies

  List source

  Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’

• Agencies

  Study Shows Direct-to-Consumer Ad Growth

  Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Crossing State Lines

  Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

• A Meaty Deal

  The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• A Memo on Passion and The Pursuit of Excellence

  To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.

• Agencies

  Minding His Own Business

  Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer