Chief Marketer Staff, Author at Chief Marketer

Donnelley Awarded Duluth Trading Contract

Donnelley Marketing, a division of infoGroup, announced last week it has been awarded the list processing contract for Duluth Trading Company

Agencies

Blair Warns Consumers on Recalled Robes

Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

Agencies

Online Advertising Creates $300B in Economic Activity: Study

Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by the Interactive Advertising Bureau

News Briefs

COCA-COLA: is running a sweepstakes where four winners will have their names announced live on television during the TNT telecast of the Coke Zero 400 Powered

Listline e-Newsletter 6/11

The Information Refinery has won management of this file, which names 49,032 single opt-in professionals sourced from various direct response
vehicles

Sears Holdings Settles FTC Behavioral Tracking Complaint

Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort

Ad Spending Plummets in 1Q

Spending on measured advertising took a nosedive during the first quarter, plunging by 14.2% to $30.18 billion compared to one year ago, according to TNS Media Intelligence