Chief Marketer Staff

• Agencies

  P&I Postscripts

  THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners

• DMA Launches Digital Marketing Committee

  The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.

• Agencies

  Live From DM Days 2009: Tips From a Direct Mail Master

  Say one thing for David Avrick: His ideas on direct mail are backed up by 40 years of tough experience.
  Take his belief that

• Live From DM Days 2009: Greco Says DM Will Drive Recovery

  John A. Greco, speaking to a modest audience by DMA standards, put the best face he could on the recession yesterday during his keynote at DM Days 2009.

• Email

  Stupid Research Watch: Obama’s First 100 Days of Spam!?

  Just when it appeared spam-related research findings couldn

• Email

  Stupid Marketing Watch: Hurting Two Brands with One E-mail

  Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.

• Email

  Meet the New Slop, Same as the Old Slop

  About 20% of permission-based e-mails on average are treated by Internet service providers as spam, according to a new report by deliverability concerns Pivotal Veracity and Goodmail.

• Listline e-Newsletter 6/16

  Infocus Lists has taken over management of this file, which names 28,812 professional organization members. The list was formerly managed in-house

• Agencies

  Wise Attempts Guinness Record with Potato Chip “Crunch”

  And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once

• Mobile

  AT&T Rolls Host of Multi-platform Sports Campaigns

  Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events