Chief Marketer Staff
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Agencies
Condiments Knock Ready-to-Eat Cereal off No. 1 Coupon Spot
As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains
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Agencies
Rymax Hires Director of National Product Sales
Rymax Martketing Services, Inc., has hired Jeffrey Brenner as senior director of national product sales
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Agencies
P&I Postscripts
THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners
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DMA Launches Digital Marketing Committee
The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.
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Agencies
Live From DM Days 2009: Tips From a Direct Mail Master
Say one thing for David Avrick: His ideas on direct mail are backed up by 40 years of tough experience.
Take his belief that -
Live From DM Days 2009: Greco Says DM Will Drive Recovery
John A. Greco, speaking to a modest audience by DMA standards, put the best face he could on the recession yesterday during his keynote at DM Days 2009.
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Email
Stupid Research Watch: Obama’s First 100 Days of Spam!?
Just when it appeared spam-related research findings couldn
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Email
Stupid Marketing Watch: Hurting Two Brands with One E-mail
Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.
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Email
Meet the New Slop, Same as the Old Slop
About 20% of permission-based e-mails on average are treated by Internet service providers as spam, according to a new report by deliverability concerns Pivotal Veracity and Goodmail.
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Listline e-Newsletter 6/16
Infocus Lists has taken over management of this file, which names 28,812 professional organization members. The list was formerly managed in-house