Chief Marketer Staff

• Agencies

  Fidelity’s Future

  Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

• Agencies

  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

• CDNOW

  Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

• Agency Moves

  Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

• Scholastic’s Bus Gains Passengers

  Microsoft and Kraft are teaming with Scholastic’s The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue

• Clip and Rave

  Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert

• An Uncertain Award

  Let’s face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are

• Phantom No More

  The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over

• The Company They Keep

  CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

• Agencies

  Low Comedy, High Finance

  It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy