Chief Marketer Staff

• Millenium Madness

  As New Year’s Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

• 1998 PROMO All Stars

  With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

• Who’s News

  Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

• CDNOW

  Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

• Agencies

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Back Seat Driver

  Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

• PACKARD BELL

  Hungry for a marketing challenge?Imagine you’re Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized

• Nearing Top at Stop & Shop

  Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,

• Dorm Room Confidential

  Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation

• Clip and Rave

  Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert