Chief Marketer Staff
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They’ve Got Their Number
Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin
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Agencies
Marketers Find Dining Divine
Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial
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Agencies
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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Rescued from the Shredder
A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed
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Comparative Advertising Doesn’t Always Work Overseas
With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising
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Agencies
What Stores Want
Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s
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Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
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Agencies
Time to Stop the Dance
Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.
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Agencies
Universal, Kmart To Go Steady Next Fall
Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both