Chief Marketer Staff

• Agencies

  A Marketing Strategy Checklist

  Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

• Millenium Madness

  As New Year’s Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

• PACKARD BELL

  Hungry for a marketing challenge?Imagine you’re Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized

• Agencies

  Gender Vendors

  The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

• 1998 PROMO All Stars

  With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

• Agencies

  Ballad in Plain DM

  While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike

• Who’s News

  Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

• Back Seat Driver

  Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

• Agencies

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Nearing Top at Stop & Shop

  Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,