Chief Marketer Staff

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Hopes for the New Millennium

  As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL’s Buffalo

• Agencies

  Building Profits With Relationship Marketing

  We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But

• Agencies

  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

• Agency Moves

  Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

• Scholastic’s Bus Gains Passengers

  Microsoft and Kraft are teaming with Scholastic’s The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue

• Agencies

  Low Comedy, High Finance

  It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy

• The Company They Keep

  CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

• Phantom No More

  The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over

• Coming in next month’s PROMO

  Cause Marketing Everybody – from traditional players like Coca-Cola and Kraft to promotion-green energy companies – are tapping cause marketing as a way