Chief Marketer Staff

• Taking the Rapp in Texas

  Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,

• Agencies

  U.K. Travel Advisory

  Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419

• Agencies

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Viewpoint

  Question: What was the best promotion by a major bran in 1998?Pepsi’s pop culture cap game stands out in mind. It delivers not only what marketers are

• Getting Grander

  Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told

• Saving Par

  If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf

• Balancing Creatives’ Yin with the Prevailing Yang

  I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• Agencies

  YOU’VE GOT SALES!

  There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

• International

  Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON – The Cartoon Network has gotten behind Wimpy restaurants with a program that