Chief Marketer Staff

• CDNOW

  Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

• MCDONALD’S CORPORATION

  David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

• And in the Diet Aisle . . .

  Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

• Agencies

  Directnewsline

  McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

• Agencies

  Ballad in Plain DM

  While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike

• Getting Grander

  Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told

• Agencies

  Has Compaq Given Birth to a Stepchild?

  We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

• Better Rate Than Never

  BellSouth Long Distance, Atlanta, will work with a trio of partners to enter the prepaid phonecard market early next year. The national program will feature

• SIMON BRAND VENTURES

  Karen Corsaro’s son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall

• Clip and Rave

  Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert