Author

Chief Marketer Staff

  • Phantom No More

    The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over

  • Coming in next month’s PROMO

    Cause Marketing Everybody – from traditional players like Coca-Cola and Kraft to promotion-green energy companies – are tapping cause marketing as a way

  • Agencies

    List Source

    New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

  • Agencies

    Underwear Over the Web

    Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)

  • Scholastic’s Bus Gains Passengers

    Microsoft and Kraft are teaming with Scholastic’s The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue

  • Agencies

    UMB’s ATM DBM

    Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

  • Agencies

    Queen Gene

    She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,

  • Agencies

    OUT FRONT

    Scudder Defined Contribution Services offers companies bundled 401(k) services. Scudder, part of Scudder Kemper Investments Inc., Boston, does investment

  • Agencies

    Marketers Find Dining Divine

    Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

  • The Price of Pagers

    Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other