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Sitings

Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

In Search of Healthy Shoppers

An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers

Back Seat Driver

Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

Agencies

Gender Vendors

The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

Agencies

Men Shop, But Women Buy Insurance Online

Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

Milk Shakes

FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

PACKARD BELL

Hungry for a marketing challenge?Imagine you’re Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized

Agencies

Account-Specific Spotlight: Salt Lake City

Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

M&M/MARS

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

1998 PROMO All Stars

With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.