Chief Marketer Staff
-
Sitings
Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,
-
In Search of Healthy Shoppers
An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers
-
Agencies
A Marketing Strategy Checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process
-
Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing
-
Agencies
Promises to Keep
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement
-
Agencies
New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
-
Agencies
U.K. Travel Advisory
Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419
-
Back Seat Driver
Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family
-
PACKARD BELL
Hungry for a marketing challenge?Imagine you’re Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized