Pie in the Sky
Posted on
by Chief Marketer Staff
Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers, restaurants, and other organizations to realize higher sales volumes by using RMS’ digital technology, video server distribution, and display technology for point-of-purchase promotions.
The private P-O-P video systems would be used in conjunction with HNS’ satellite-based wide-area networking solutions. Retail Media president Jason Kates said that the Planet Hollywood restaurant chain uses the gear in its promotions, and that 2,000 malls nationwide are wired by it.
