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Chief Marketer Staff

  • Agencies

    Building Profits With Relationship Marketing

    We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But

  • Agencies

    New Line Digs In for Nail Deal

    Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

  • Hopes for the New Millennium

    As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL’s Buffalo

  • Agencies

    Directnewsline

    McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

  • Milk Shakes

    FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

  • Agency Moves

    Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

  • Agencies

    Account-Specific Spotlight: Salt Lake City

    Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

  • M&M/MARS

    As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

  • Agencies

    Rugrats to the Rescue

    Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

  • Getting Grander

    Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told