Chief Marketer Staff

• Desktop Savings

  Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers

• Agencies

  Promises to Keep

  Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

• MCDONALD’S CORPORATION

  David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

• And in the Diet Aisle . . .

  Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

• Milk Shakes

  FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• M&M/MARS

  As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

• Agencies

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

• McDonald’s Goes Buggy

  McDonald’s just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug’s Life, the second full-length feature film from Disney’s

• Kraft Serves Up Ethnic Plans

  Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently