Chief Marketer Staff

• Mail Order Woes Downgrade J.Crew Group From Stable To Negative

  Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense

• Agencies

  Marketers Find Dining Divine

  Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• The Price of Pagers

  Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other

• Desktop Savings

  Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers

• Agencies

  Stationer Distinguishes Itself by Offering Services

  It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going

• Agencies

  Time to Stop the Dance

  Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Kraft Serves Up Ethnic Plans

  Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently

• Agencies

  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both