Chief Marketer Staff

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• Mail Order Woes Downgrade J.Crew Group From Stable To Negative

  Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense

• AURORA FOODS

  Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• MERVYN’S CALIFORNIA

  Joe Montana was one of the 1/2rst icons Mervyn’s California signed three years ago when it embarked on a program to hype its neighborhood, middle-market

• Agencies

  Consumer DM Stocks Make a Comeback

  Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer

• Agencies

  A Marketing Strategy Checklist

  Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

• Desktop Savings

  Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• M&M/MARS

  As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone