Chief Marketer Staff

• DIRECT Listline

  Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• ALC Appoints Two

  ALC of New York, LLC, appointed Lyanne Gizzie as list brokerage account executive and Lee Conti as list management production manager.

• Catalog City Adds Brownstone, Lew Magram

  Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)

• Sweepstakes Industry Probed And Prosecuted

  Plans to investigate the marketing practices of the direct mail sweepstakes industry were announced Wednesday in Washington as a federal judge in New

• Icon Buys Killakanu

  Icon Medialab, Stockholm, an interactive agency specializing in e-commerce development, has acquired Killakanu, a German communications agency with offices

• Comparative Advertising Doesn’t Always Work Overseas

  With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising

• The Price of Pagers

  Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other

• Pie in the Sky

  Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,