McGraw-Hill Technology Lists Now Managed By DMC

Five Ways to Boost ROI Through CTV and OTT Advertising

December 8, 2023 by Chief Marketer Staff

The Case for CTV in B2B Marketing

December 8, 2023 by Mike Skladony - CTV

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

December 1, 2023 by Chief Marketer Staff - Digital advertising

How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

December 1, 2023 by Chief Marketer Staff - ChatGPT

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

December 1, 2023 by Kaylee Hultgren - Brand Experiences

The 2024 Agency Elite Top 100 From PRNEWS

November 30, 2023 by Chief Marketer Staff - agencies

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 by Chief Marketer Staff - Audience Targeting

What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity

November 17, 2023 by Chief Marketer Staff - Barbie Movie

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 by Chief Marketer Staff - 2023 PRO Awards

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

November 10, 2023 by Chief Marketer Staff - Coca-Cola

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

November 10, 2023 by Kaylee Hultgren - Brand Building

Four Considerations for Building a Company-Wide AI Guidance Policy

November 8, 2023 by Chief Marketer Staff - AI in Marketing

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

November 3, 2023 by Kaylee Hultgren - Anthropologie

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

November 2, 2023 by Chief Marketer Staff - CMOs

Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

October 30, 2023 by Chief Marketer Staff - Cookie Deprecation

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 by Chief Marketer Staff - Content-Based Marketing

A Chat With SheaMoisture CMO Taydra Mitchell Jackson on LinkedIn Live

October 27, 2023 by Chief Marketer Staff

Landing a Role in the C-Suite: A CMO’s Best Advice

October 27, 2023 by Kaylee Hultgren - CMO

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

October 27, 2023 by Kaylee Hultgren - Beauty Marketing