Chief Marketer Staff

• ALC Appoints Two

  ALC of New York, LLC, appointed Lyanne Gizzie as list brokerage account executive and Lee Conti as list management production manager.

• Catalog City Adds Brownstone, Lew Magram

  Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• Mail Order Woes Downgrade J.Crew Group From Stable To Negative

  Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense

• Icon Buys Killakanu

  Icon Medialab, Stockholm, an interactive agency specializing in e-commerce development, has acquired Killakanu, a German communications agency with offices

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• AURORA FOODS

  Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

• MERVYN’S CALIFORNIA

  Joe Montana was one of the 1/2rst icons Mervyn’s California signed three years ago when it embarked on a program to hype its neighborhood, middle-market

• Agencies

  Two Thumbs Up: DVD Dealer Does the Right Thing

  There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across