Chief Marketer Staff

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• Sweepstakes Industry Probed And Prosecuted

  Plans to investigate the marketing practices of the direct mail sweepstakes industry were announced Wednesday in Washington as a federal judge in New

• Mail Order Woes Downgrade J.Crew Group From Stable To Negative

  Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense

• Icon Buys Killakanu

  Icon Medialab, Stockholm, an interactive agency specializing in e-commerce development, has acquired Killakanu, a German communications agency with offices

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• The Price of Pagers

  Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Agencies

  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

• Taking the Rapp in Texas

  Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,

• Agencies

  Building Profits With Relationship Marketing

  We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But