Chief Marketer Staff

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• DIRECT Listline

  Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• ALC Appoints Two

  ALC of New York, LLC, appointed Lyanne Gizzie as list brokerage account executive and Lee Conti as list management production manager.

• Pie in the Sky

  Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,

• Agencies

  Two Thumbs Up: DVD Dealer Does the Right Thing

  There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across

• They’ve Got Their Number

  Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin

• AURORA FOODS

  Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

• Rescued from the Shredder

  A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed

• Agencies

  The Literary Latest

  Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo