Chief Marketer Staff

• Claire’s Closing Just Nikki:) Catalog

  Claire’s Stores Inc., Pembroke Pines, FL, is closing its Just Nikki:) catalog, saying it has spent the last couple months “analyzing response rates, operating

• DIRECT Listline

  Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

• Study Gives Clues To Auto Purchase Loyalty

  Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

• Small Mailer Group Blasts Industry, USPS Reform Efforts

  The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

• Newsletter Lists The Highest Priced: Study

  Newsletters are the highest-priced list category, according to Worldata’s recently released December List Price Index, comparing December 1998 list prices

• Primedia Invests In Intellipost

  Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

• CyberShop Renews Vows To AOL

  CyberShop International Inc., (http://www.cybershop.com) has renewed its agreement with America Online. CyberShop features a variety of products and services

• USPS Watchers Blast Projected First Quarter Shortfall

  Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million

• Boise-Cascade to Run Brand-Building Effort

  Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements

• Insight Sees Record $1 Billion in Sales for 1998

  Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over