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Chief Marketer Staff

  • Fund Set Up For DM Copywriter Ed McLean

    Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken

  • Short Cuts

    The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm’s common

  • Study Gives Clues To Auto Purchase Loyalty

    Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

  • DIRECT Listline

    Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

  • Small Mailer Group Blasts Industry, USPS Reform Efforts

    The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

  • Claire’s Closing Just Nikki:) Catalog

    Claire’s Stores Inc., Pembroke Pines, FL, is closing its Just Nikki:) catalog, saying it has spent the last couple months “analyzing response rates, operating

  • CyberShop Renews Vows To AOL

    CyberShop International Inc., (http://www.cybershop.com) has renewed its agreement with America Online. CyberShop features a variety of products and services

  • Skymall.com Debuts

    SkyMall Inc. shares leaped 30% to $23 after the in-flight catalog company announced Thursday that it had formed an Internet shopping mall unit and appointed

  • Milcron Launches Industrial E-Commerce Site

    Industrial manufacturing equipment company Milacron Inc., based in Cincinnati, has launched an electronic commerce site (http://www.milpro.com) reportedly

  • DIRECT Listline

    Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan