Chief Marketer Staff

• Gateway Settles With FTC

  Gateway 2000, the nation’s largest manufacturer and direct marketer of computers and related products, will pay $290,000 to resolve allegations of false

• Reader’s Digest Declares Quarterly Dividend

  Reader’s Digest, Pleasantville, NY, declared a quarterly dividend of five cents on each share of Class A nonvoting and Class B voting common stock. The

• Newsletter Lists The Highest Priced: Study

  Newsletters are the highest-priced list category, according to Worldata’s recently released December List Price Index, comparing December 1998 list prices

• Primedia Invests In Intellipost

  Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

• Small Mailer Group Blasts Industry, USPS Reform Efforts

  The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

• Study Gives Clues To Auto Purchase Loyalty

  Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

• CyberShop Renews Vows To AOL

  CyberShop International Inc., (http://www.cybershop.com) has renewed its agreement with America Online. CyberShop features a variety of products and services

• Fund Set Up For DM Copywriter Ed McLean

  Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken

• Skymall.com Debuts

  SkyMall Inc. shares leaped 30% to $23 after the in-flight catalog company announced Thursday that it had formed an Internet shopping mall unit and appointed

• Short Cuts

  The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm’s common