Chief Marketer Staff

• News Briefs

  WHEATIES: has put the 2008-09 NBA Champion Los Angeles Lakers on its 15.6-oz box, celebrating the Lakers’ victory over the Orlando Magic in Game 5 of The Finals and the team’s 15th NBA Championship

• 8 Ways Marketers Can Become More Accountable

  Being able to determine which tools best measure our ROI in today’s marketing world is essential.

• Twitter Patter: Does Marketing with Twitter Matter?

  How does Twitter add value from a marketing perspective, instead of just a personal communications standpoint?

• Agencies

  Williams-Sonoma Details Catalog Circ, DM Revenue Drops

  What was behind the first-quarter drop in Williams-Sonoma

• Live From Fast Forward: for AICR, Downturn Came Earlier

  The American Institute for Cancer Research may have seen the economic downturn coming before many other marketers.

• Agencies

  Casual Male Cuts Prospecting Spending

  Casual Male Retail Group Inc. has chopped $13 million out of its anticipated marketing spending for 2009, president and CEO David A. Levin said last week during an earnings call.

• Agencies

  Mail Stream: June 16

  The Cornell Lab of Ornithology is offering a $15 introductory membership. Black Enterprise magazine has lowered its hard-offer subscription price. And ROAR, which rescues animals on native American reservations, is offerings

• Why Mailing Smarter is More Crucial Than Ever

  Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today’s challenging marketing environment.

• Listline e-Newsletter 6/15

  The Information Refinery has won management of this more than 2.3 million name file sourced from the Web. MeritDirect was the prior
  manager

• Agencies

  E-mail Spending to Hit $2B by 2014: Forrester

  E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast released this week by Forrester Research