Author

Chief Marketer Staff

  • Staples Does “Do Something” Again

    Stationery retailer Staples is reprising last summer’s “Do Something 101” campaign to get students involved in collecting school supplies and money for needy kids

  • Ad Spending Up in Movie Theaters: CAC

    Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media

  • News Briefs

    WORLD WRESTLING ENTERTAINMENT: Mattel and the Young Adult Library Services Association have partnered for the SummerSlam Reading Jam

  • Mercury Media Debuts Hispanic Unit

    Mercury Media has launched Mercury En Espanol, a unit that will offer Hispanic-focused, in-language advertisers a full suite of general market, integrated direct response services

  • Live From DM Days 2009: LinkedIn Exec Lays Down the Rules

    To hear Mike Gamson tell it, Linked can solve all your marketing problems.

    But you have to follow the rules.

  • Agencies

    Live From DM Days 2009: A Little More Conversation

    At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.

  • Agencies

    Meet the Broker: Nancy Reiser

    Today we meet Nancy Reiser, vice president at the Millard Group Inc. Before joining Millard a little over five years ago, she had a long career in cataloging, including eight and a half years at Brylane (now Redcats) where she helped launch the company’s kitchen catalog and its entry into online and e-mail marketing.

  • Listline e-Newsletter 6/17

    More than 1.2 million individuals sourced from direct response have
    registered on online social networking sites

  • Agencies

    Hyatt Puts Out the “Big Welcome” Mat for Loyalty Members

    How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

  • Agencies

    CMO Council to Launch Research About Loyalty Programs

    Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs