Chief Marketer Staff

• Agencies

  Volkswagen Goes on Tour with Youth Soccer

  Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country

• Agencies

  IAB Releases Proposed Guideline for In-game Ad Measurement

  Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period

• Those Who Watch Are Watching Longer: Nielsen

  U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census

• News Briefs

  WHEATIES: has put the 2008-09 NBA Champion Los Angeles Lakers on its 15.6-oz box, celebrating the Lakers’ victory over the Orlando Magic in Game 5 of The Finals and the team’s 15th NBA Championship

• 8 Ways Marketers Can Become More Accountable

  Being able to determine which tools best measure our ROI in today’s marketing world is essential.

• Twitter Patter: Does Marketing with Twitter Matter?

  How does Twitter add value from a marketing perspective, instead of just a personal communications standpoint?

• Agencies

  Williams-Sonoma Details Catalog Circ, DM Revenue Drops

  What was behind the first-quarter drop in Williams-Sonoma

• Live From Fast Forward: for AICR, Downturn Came Earlier

  The American Institute for Cancer Research may have seen the economic downturn coming before many other marketers.

• Agencies

  Casual Male Cuts Prospecting Spending

  Casual Male Retail Group Inc. has chopped $13 million out of its anticipated marketing spending for 2009, president and CEO David A. Levin said last week during an earnings call.

• Agencies

  Mail Stream: June 16

  The Cornell Lab of Ornithology is offering a $15 introductory membership. Black Enterprise magazine has lowered its hard-offer subscription price. And ROAR, which rescues animals on native American reservations, is offerings