Chief Marketer Staff, Author at Chief Marketer

Wise Attempts Guinness Record with Potato Chip “Crunch”

And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once

Mobile

AT&T Rolls Host of Multi-platform Sports Campaigns

Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events

Agencies

Volkswagen Goes on Tour with Youth Soccer

Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country

Agencies

IAB Releases Proposed Guideline for In-game Ad Measurement

Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period

Those Who Watch Are Watching Longer: Nielsen

U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census

News Briefs

WHEATIES: has put the 2008-09 NBA Champion Los Angeles Lakers on its 15.6-oz box, celebrating the Lakers’ victory over the Orlando Magic in Game 5 of The Finals and the team’s 15th NBA Championship