Chief Marketer Staff

• Pepe Named Head of Time-Warner E-Commerce

  Michael Pepe has been named president of Time Warner e-commerce. In his new position, Pepe will be the senior executive responsible for Time Warner’s

• Direct Listline

  ALC Announces Musicians Musician’s Friend, a direct mail music gear company, has named American List Counsel to manage its catalog buyers of high-end

• TeleSpectrum and IDRC to Merge

  Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,

• Short Cuts

  Dickenson Direct, Braintree, MA, named Liz McCleary-Sills associate account manager. Her background includes stints at State Street Consultants Inc. and

• E*Trade Added to United Airlines’ Mileage Plus Program

  E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage

• DMers Fight FedEx Effort Over Global Postal Agreements

  The direct marketing industry is about to launch a major offensive to keep Secretary of State Madeline Albright from stripping the State Department’s

• No Sale at Specialty Catalog

  Specialty Catalog Corp., a South Easton, MA-based direct marketer of women’s wigs and related accessories, has decided not to find a buyer, but to focus

• Valassis to Launch Internet Coupon System

  Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

• Brieley Sells One-Fifth of Firm to WPP Group

  Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash

• Moore and Argentine PO to Provide Latin American DM Service

  Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron