Chief Marketer Staff

• Moore and Argentine PO to Provide Latin American DM Service

  Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron

• Land’s End Holiday Sales Risen 8%

  Lands’ End, Inc., Dodgeville, WI, had 1998 holiday season sales of $412 million, up 8.5% from holiday season sales of $380 million in 1997. The company

• One-to-One Lite: A Chat With Peppers and Rogers

  Though they all but invented target marketing, mail order catalogers are now in danger of being left behind, according to one-to-one marketing gurus Don

• Cataloger to Pay $525,000 for Using Unlicensed Software

  Oriental Trading Company, an Omaha, NE-based cataloger, has agreed to pay a software-piracy watchdog group $525,000 for using unlicensed copies of software

• TeleSpectrum and IDRC to Merge

  Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,

• Pepe Named Head of Time-Warner E-Commerce

  Michael Pepe has been named president of Time Warner e-commerce. In his new position, Pepe will be the senior executive responsible for Time Warner’s

• E*Trade Added to United Airlines’ Mileage Plus Program

  E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage

• Short Cuts

  Dickenson Direct, Braintree, MA, named Liz McCleary-Sills associate account manager. Her background includes stints at State Street Consultants Inc. and

• No Sale at Specialty Catalog

  Specialty Catalog Corp., a South Easton, MA-based direct marketer of women’s wigs and related accessories, has decided not to find a buyer, but to focus

• Direct Listline

  ALC Announces Musicians Musician’s Friend, a direct mail music gear company, has named American List Counsel to manage its catalog buyers of high-end